People don’t do business with companies. They do business with people they like. We build relationships based on trust and mutual values. There’s just something about the human connection that creates a level of endearment and customer loyalty that goes far beyond any relationship an organization could ever reach.

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The process of personal branding involves identifying your uniqueness, building a reputation upon the things you want to be known for, and then allowing and enabling yourself to be known for them.

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Branding is a perception. To be exact, it is your market’s perception of your business. It’s the sum total of their opinion, feelings actions, and experience as they engage with you.

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A personal brand is a relationship with you, an individual existing separately from your business. Ultimately, the goal is to create something that conveys a message that can be monetized.

One area of marketing that’s often shortchanged is developing a brand identity. Because it doesn’t provide direct, measurable results, it’s usually the last thing an entrepreneur or organization is willing to focus on.

What many successful business owners have learned is that defining a solid brand identity helps establish the groundwork needed to pursue initiatives that support lead generation and customer loyalty. So, where do you begin?

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The key to the branding process is to begin with the end in mind. Your brand identity will affect positioning, messaging, and design preferences. It’s much easier to work with designers, copywriters, strategists, and internal teams when you know what you want.

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Now, more than ever, you need a personal brand. If you want to stand out from the competition, attract new clients, and build a thriving business, it’s important to create a powerful, thriving personal brand.